2017 has been nothing short of a venti sized espresso of executive orders and government tyranny against women, schools, non-millionares and U.S. immigrants. Fortunately, Twitter to reminds all of us social media users, including brands, how happy we can be that equal pay day is trending and it’s wonderful idea. Great.
So then why isn’t America doing it? The Washington Post found that women earn slightly over 3/4 of what men earn and Forbes found that that is the case for doing the same job…. AS OF 2016. Like literally a year ago almost to date. Pretty tragic and seemingly an advantage for a half-hearted publicity stunt. Sure – draw attention to the problem, but are you going to prevent it from being a 2017 or 2018 recurring statistic?
Audi says no it isn’t. During this year’s Super Bowl, the auto manufacturer seized an opportunity to make a national commitment to give equal pay for equal work. Airing this basic-rights commercial in an era of tense political climate, is a big deal. The goal of this commercial isn’t to have women flock to Audi for a job, but to encourage other companies to step the hell up, and of course, to let women whom may be luxury car hunting know – “we got your back, ladies,” cough cough. Audi made a declaration that it doesn’t need government inspired change, it’s making a public promise to change – brilliant. And being that this wasn’t unveiled on out-of-nowhere social media holiday, equal pay day, I feel it was a good moment to encourage a mass audience of over 111 million viewers, to think about who the women are in their families and be active in their professional advancement one way or another.