Last month I had the pleasure of being the Social Media Coordinator for a San Francisco tech event series, DeveloperWeek, produced by DevNetwork.
It was super fun and If you ever have the opportunity to produce an event, do it. Event producing is exciting and engaging on all levels.
I arrived in San Francisco during the first part of the tech series, DeveloperWeek Hackathon, but the real fun took place at the the following Tuesday at DeveloperWeek. The conference took place on the Embarcadero in San Francisco at PIER 27. It is possibly one of the best venues to throw an event, especially with this kind of crowd.
It’s on the water, there’s a lot of room to walk around and there are more than a fair amount of power outlets. The coastal ambience combined with the ever embracing tech savvy professionals gave way to tons of positive exchanges at DeveloperWeek. Interacting with data companies like SmartBear, AeroSpike, Dice Tech Jobs, Cloud Elements, Built.io, Sabre, Hewlett-Packard, Microsoft’s powered OneNoteDev, and IBM’s BlueMix crew, was genuinely an honor and a pleasure. Each company’s representative was more than willing to explain their unique piece offering to the #data world, and hook me up with tons of tech swag!
While I loved stocking up on t-shirts (Respoke had girl v-necks, so sexy), glass cleaning cloths, sunglasses, USB ports and even hot sauce, the interactive Robotics Expo was a big highlight.
Aldebaran designed Nao, a robot that’s be fun to be around (Gangnam’ Style), responds to basic commands, and helps kids learn how to code. And don’t worry, if Nao falls over, which happened in the process of fist bumping of a 7 year-old, Nao gets back up without any assistance. I mean, what is this new friend living amongst us? Whoever he is, he’s smart and can dance, that’s for sure.
Also in the Robotics Expo was this really cool interactive 3-D video game looking thing called a haptic device from Force Motion. It’s a joystick setup that allows you to get a physical feeling sensation through a computer. For example the joystick was “a ball” bouncing on surface (or material) similar to a 3-inch layer of jelly grout sealant. You moved the joystick up and down as weighted vibrations pulse on your hand. Taking it a step further, the rep, François, instructed me to push the ball through this surface. Timid and reluctant, I had to apply more force to get it through there but it was fun, felt weird, but it was really intriguing. –Imagine sitting at a computer, looking at a big latex birthday balloon and squeezing an arcade style joystick until POOF the balloon pops! No loud noise, no latex pieces, just the sensation in your hands. Super creepy and wild but accurate. #mindblowing
The DeveloperWeek conference had a lot of highlights, especially with Hackathon and the inclusion of @GirlDevOrg. From a PR perspective, the companies that were active on social were even more pleasant in person, and for a very amateur tech lover there were tons of engaging activities. For the advanced level techie, coder, data evangelist, API engineer, the talks and workshops with the industry’s best is equally rewarding.
Overall, being the social media manager for a San Francisco’s largest tech event series was completely unforgettable and remarkably engaging.
As always, I have PR advice that is applicable to any business. Whether you are a corporate giant or new startup, make sure your social media coordinator is present at your events. Having your social rep take time to talk to exhibitors and try the gadgets, or software goes a long way for building brand awareness. Your rep personnel shouldn’t be intimidated to look silly wearing VR goggles or play the raffle games. Just pre loading a a scheduling platform with content isn’t going to serve the personal touch that stakeholders appreciate. Your rep should be knowledge about general industry trends and be open to following your community back. Boost social strategy with face-to-face conversations.
Fleishman Hillard attended San Francisco DeveloperWeek and ranked its tweets in order of hashtag popularity. Take a look!